Souvenir
Souvenir was designed by Morris Fuller Benton, who served as director of typeface development for the American Type Founders Company in the early twentieth century. The face was first shown in 1914 as a single-weight design with no italic complement. Souvenir wasn’t promoted again until the famous 1923 ATF specimen book, where its modest two-page showing was overshadowed by the 12 and 15 –page showcases devoted to other designs. Few orders were placed for fonts of Souvenir’s handset type. After Its ineffective 1923 promotion, the design lay dormant for over forty years until phototypography gave it a second chance.
Souvenir is a friendly and sociable typestyle with no sharp edges and no strong contrast in stroke thickness and nearly no right angles perfect to be use in imaging environments.
Souvenir was designed by Morris Fuller Benton, who served as director of typeface development for the American Type Founders Company in the early twentieth century. The face was first shown in 1914 as a single-weight design with no italic complement. Souvenir wasn’t promoted again until the famous 1923 ATF specimen book, where its modest two-page showing was overshadowed by the 12 and 15 –page showcases devoted to other designs. Few orders were placed for fonts of Souvenir’s handset type. After Its ineffective 1923 promotion, the design lay dormant for over forty years until phototypography gave it a second chance.
Souvenir is a friendly and sociable typestyle with no sharp edges and no strong contrast in stroke thickness and nearly no right angles perfect to be use in imaging environments.
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